If you could exchange pennies for dollars, would you do it?
Imagine a machine that gave you dollars in exchange for your pennies. Now imagine how long the line would be to use that machine!
Did you know that machine actually exists?
It is your marketing machine.
Money invested strategically into your marketing and client connection, gives back even more money.
Strategic marketing investment is a pennies for dollars exchange.
Yet, what I notice far too much right now is Realtors drastically reducing or even stopping their marketing investment.
Newsletters, postcards, social media advertising, and client events all being stopped.
This is a massive mistake. The machine will not give you a return unless you make an investment first.
Pennies in. Dollars out.
No pennies in. No dollars out.
Those who are drastically reducing their marketing investment right now will lose market share over the long run.
They are digging themselves a hole which will be hard to get out of.
The answer is to maintain your investment. Be smart and strategic. Add all kinds of value. Build massive goodwill.
Just keep investing and the machine will give you a return.